After 20 years of eating plant-based food, I can truly say that protein analogs – ie, veggie burgers, ground meatless, chick-un and the like, have come a long way in general. But we both feel that Beyond Meat does it the best. There’s a lot of love around here for Beyond Meat. Not only did we win a free year of their product in a Twitter contest back in 2013, but we happen to really love the stuff they make. They don’t pay us to say that, we really think so!
So when they told us they were doing a BURGER, we knew it would be the BEST DAMN VEGGIE BURGER EVER. After all, their chickenless strips and beefless crumbles are so delicious, with nutrition to back them up.
We’re pleased to say, Meet the Beast…
Today these made their first appearance in the Baltimore region at a local Whole Foods. Where they sold out already. We were lucky enough to sample this last fall. (I know, I know – so unfair!) But when we found out this beauty was available, the Dirty Hippie went tearing out of the house like a man possessed. Yes, it was indeed sold out less than one hour before he got to Whole Foods though.
The Beast Burger has more protein and iron than beef; more omegas than salmon; contains calcium, antioxidants, B-6, B-12, C, D and E; aids in muscle recovery for athletes and is Gluten-Free, Soy-Free, Cholesterol-Free and Non-GMO.
But wait – there’s more. It also TASTES AMAZING! When you’re cooking the burger, the smell is intoxicating, it’s like you’re back at your momma’s house and the whole family has come by for a BBQ. There is a lush mouthfeel, and a level of moisture that most veggie burgers miss (unless you drown them in cooking oil). It stays together in the pan and on the grill – no sad little crumbles.
We have been joking for weeks, asking the Beyond Meat company when they planned to “Release the Beast.” I always imagined saying it in the voice that Liam Neeson used in Clash of the Titans to say “Release the Kraken!”
Okay, the Beast Burger is NOT scary like the Kraken and will not require a flying horse to tame – but it’s presence is just as epic. People on the West Coast got this jewel first. They keep calling it a “game changer.” And it is.
For so long, the vegan, plant-based world has taken bad raps because veggie burgers tasted like paper, or were so dry, or were made of weird soy isolates that scare people, or contain wood pulp as fiber, or have crumbly textures. Whatever!! Those days are over. Beyond Meat has created a vegan burger that sets a new standard for all others. I would serve this to ANYONE – my Dad, my brother, my grandpa. You guessed correctly if you said none are vegan or even all that into vegetables. The males in my family are burger guys, and I simply cannot wait to bring this to the table.